Why is a website so important anyway?
It may sound like an obvious answer but here’s the thing… Websites are a central location for information that attracts your ideal customer, lets them know what “pain points” your business solves, how your business does that and what actions they need to take to receive that help. This rings true for everything from a life coaching business to an e-commerce organic cotton t-shirt business. Nailing down the key elements to accomplish all of that separates successful websites and unsuccessful websites.